The best protein bar out
"The best protein bar out there. I tried so many different ones. I usually have it in the morning with my coffee on the way to work and I don’t feel hungry until 1 PM."
Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Choose size7 bars per box
Choose flavor
We melt!
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
Choose options
Overall rating: 5.0 / 5 from 2 reviews.
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"The best protein bar out there. I tried so many different ones. I usually have it in the morning with my coffee on the way to work and I don’t feel hungry until 1 PM."
"Tastes great and all natural!"
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Nature's original sweetener: a beehive blend of trace elements.
No synthetic emulsifiers here. Egg yolk is Nature’s original emulsifier with vitamins A, D, E and K.
Cacao for clarity and focus.
Good fats and MCTs for steady energy. Coconut for structural balance.
No "natural flavors," just real, organic vanilla.
All natural and unrefined. Salt for electrolytes.
Coffee for energy. Supports positive mood.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Nature's original sweetener: a beehive blend of trace elements.
Cacao for clarity and focus.
Good fats and MCTs for steady energy. Coconut for structural balance.
No synthetic emulsifiers here. Egg yolk is Nature’s original emulsifier with vitamins A, D, E and K.
No "natural flavors," just real, organic vanilla.
All natural and unrefined. Salt for electrolytes.
Coffee for energy. Supports positive mood.
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
No sugar alcohols, no seed oils, no fake sweeteners.
PRIMA has none of those things.
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.

We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
100% grass-fed beef tallow instead of industrially-modified seed oils.
100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
| The other guys | ||
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Real Ingredients |
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No sugar alcohols or seed oils |
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Supports Strength, Energy, & Vitality |
Our bars are sweetened with real, organic sweeteners like raw honey. FDA rules require sweeteners to be listed as "added sugars," so you'll see them that way on the label. You'll never find sugar alcohols or artificial sweeteners in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.