Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Choose size7 bars per box
Choose flavor
Free Variety Pack ships with your first order only.
We melt!
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
Choose options
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
Seed oils, sugar alcohols, and artificial sweeteners can wreck your gut and your energy.
PRIMA has none of those things.
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
100% grass-fed beef tallow instead of industrially-modified seed oils.
100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Nutrient Dense Ingredients |
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Gut-Friendly, Bloat-Free |
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Supports Strength, Energy, & Vitality |
Overall rating: 4.005177 / 5 from 2318 reviews.
The Ancestral Protein Bar - Mocha is highly praised for its delightful taste, described as great, fantastic, and amazing by many customers. It is made from organic foods, adding to its appeal.
Review topics: ["taste","feeling","shipping","tasting","price","packaging","variety","issue","ingredients","texture","quality","order","recipe","box","sugar","bars","customer service","consistency","treat","protein","aftertaste","favorite","chocolate","snack","mint","crunch","oil","formula","goodness","improvement"].
"To begin the box was crushed and the bars were misshaped as if they had melted and then reformed. Next the texture was very very chewy. The bars stuck in my back teeth. The product grew in my mouth as I tried to chew. The flavor was nothing great. I would love to have protein bars with quality ingredients as this one, but sad to say, there were too many misses with PRIMA."
"Great product, but the packaging is not good. The adhesive interaction with the oil in the bars causes them to open on their own."
"I had high expectations for this product and was disappointed. For what they cost and what they are advertised to be, I expected a better product. They are just "mush" bars and don't have a whole lotta flavor but still have the sugar. My wife and I are not impressed and will probably end up throwing them out. Do not buy!"
"These are my favorite protein bars, but just in the last two weeks I've noticed when I buy the cookie dough bar it is smaller then the other bars and never was until two weeks ago. Why is that?"
"The ingredients sound amazing and the bars are so clean, but the taste was just not good. We had four different people eat them at our home and unfortunately, we ordered two boxes and are going to throw them away."
"I have tried many protien bars and these are the best with clean ingredients!! I eat 4 my blood type and the ingredients of these bars are very close to what I can eat!! A suggestion to PRIMA, Look into the different blood types and make the bars for different types. What can be good for me can be very toxic to the next person even if the ingrients are good!"
"Excellent! Absolutely love the new formulation - Thanks for removing the cacao nibs - they were a pain getting caught in my teeth. The new formulation is smooth and chewy - the perfect combo. And keeps me satiated for hours."
"I tried these for the first time the other day (purchased from Sprouts) and had to throw half the bar away. I couldn’t bear another bite. Absolutely the worst protein bar I’ve ever tasted. I couldn’t discern a single flavor from the ingredient list, but I’m guessing the rancid bitter taste may be from the collagen peptides. I’m not a picky eater, but these are just not edible. Maybe I got a bad batch?"
"Love it. Great taste, perfect amount of chewy. And love knowing I’m eating something good and no questionable ingredients. Thank you!"
"The family asked if you changed the recipe. They said it taste different. It could be because they came in melted due to the heat. Per your instructions, it said because of the heat we recommend you put it in the fridge. I think this compromise the flavor because we will not be buying again. We had a great experience last time and it tasted great but this was not a good experience for the four boxes. I spent $95 on these. Quality was not good."
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.
