Nature's Most Nutrient Dense Ingredients

Grass Fed Beef Tallow

At PRIMA, we believe that beef tallow is a superfood. While other companies opt for industrial seed oils for their fat content, we choose the most nutrient dense fat on the planet and source it from 100% grass fed, pasture raised cattle. Beef tallow contains some very powerful fatty acids which have been shown to improve mitochondrial function, create stronger cell membranes, increase fat burning and even regulate our insulin sensitivity. In addition, the compounds in beef tallow have also been shown to nourish our skin and aid in fat loss.

Grass Fed Beef Collagen

Collagen is the most abundant protein in the human body and after the age of 25, we make 1% less every year as we age. You may already know collagen for its benefits on our skin, joints and tendons; but studies have shown collagen can also improve body composition by increasing fat free-mass, decreasing fat-mass and increasing muscle strength. Collagen also has some positive effects on longevity due to its most abundant amino acid - Glycine, which has been shown to heal the gut and to be a strong anti-inflammatory. We all need more collagen in our diets, and we source ours from the highest quality pasture raised, 100% grass fed cattle.

New Zealand Grass Fed Whey

Whey protein is considered a complete protein, which means it contains all 9 of the essential amino acids. Compared to other proteins, whey is very easily absorbed, and due to its powerful amino acid complex is the gold standard for dietary protein when it comes to building and maintaining muscle as we age. Our whey protein is sourced from 100% grass fed New Zealand cattle, free of hormones and is minimally processed. Low protein intake can lead to a weakened immune system, fatigue and muscle weakness, and even impact our mood and brain function, that is why at PRIMA, protein is one of our passions.

Organic Raw Honey

At least 8,000 years ago, humans began foraging for honey, and for good reason. Not only does honey taste delicious, but it is packed with micronutrients and antioxidants. It has also been shown to help regulate insulin sensitivity, decrease inflammation and be a great source of prebiotics which nourish healthy gut bacteria. Honey is mother nature’s gift to us, and it’s the only sweetener you’ll find in a PRIMA bar.

Organic Cacao

Cacao is loaded with powerful flavonoids that have been shown to reduce the risk for diabetes and heart disease, as well as lower overall inflammation. In addition, cacao is a great source of essential minerals like potassium, magnesium and iron. We know chocolate simply makes us feel good. Mood enhancing compounds like theobromine and phenylethylamine combined with gut nourishing prebiotic flavanols explains why.

Organic Coffee

Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity. Coffee is more than just a way to power through the day, it is a superfood. In our coffee bar we were sure to use organic coffee beans. Organic farmers use a safer, less toxic way of growing coffee and organic coffee has more micronutrients than regular coffee like magnesium, potassium, niacin, B vitamins and minerals.

Organic Coconut

We utilize all parts of the coconut, from the meat to the sap. The meat is packed with healthy fats that have antibacterial, antiviral and anti fungal properties. In addition, coconut meat is full of MCT’s, which can help provide sustained energy and control your appetite. We also make a low glycemic coconut nectar from the fruit, which not only allows us to make a delicious caramel flavor for our bars, but is also rich in iron, zinc, vitamins C and B, as well as 17 different amino acids and antioxidants.

Organic Agave

The fiber we use in our bars comes from the root of the agave plant. This powerful prebiotic feeds the healthy bacteria in our stomachs, which strengthens our immune system, provides protection from harmful bacteria and supplies vitamins like Thiamin, Niacin, Folate and B12 to the body. If that wasn’t enough, agave inulin has been shown to aid in fat loss and overall heart health by lowering triglycerides, lowering blood sugar and controlling our appetite.


Organic Vanilla

Rest easy knowing that we use real, organic vanilla in our bars and not a proprietary “natural flavor.” Vanillin is the active compound in vanilla, and has been shown to reduce blood glucose, positively impact mood and contain anti bacterial properties.

Sea Salt

The standard diet we eat today strips us of important minerals, and the soil our food is grown in is getting less and less nutrient dense. Our sea salt is all natural and unrefined, meaning it’s packed with trace minerals which are crucial for aiding in hydration, fatigue, muscle recovery, insomnia and bone density.


Prima is a brand you can trust, & we're all about transparency - you’ll never find an industrial seed oil, refined sugar, artificial additive or flavoring on our label. We’ve worked hard to source the highest quality, most nutrient dense ingredients that our ancestors have been eating since the beginning of time. We just want to get you back to real food- it’s that simple.


The First Ancestral Protein Bar.

Eat Like You Did Before.