You’ve Seen the Ingredients.
You Know There’s Nothing to Hide.
If you want to know exactly what you’re eating — and actually feel good about it — fuel your body with real food. Fuel your body with PRIMA.
NEW FORMULATION
21g
grass-fed protein
The bar got stronger. The formula stayed real.
Four flavors. Real ingredients. Zero compromises.
GRASS-FED ANIMAL PROTEIN
GRASS-FED BEEF TALLOW
ORGANIC RAW HONEY
NO SEED OILS
NOTHING ARTIFICIAL
NO "NATURAL FLAVORS"
NON-GMO
NO CHALKY TASTE
GLUTEN FREE
Made with Nature's Most Nutrient-Dense Ingredients
Grass-fed Bovine Collagen
The most abundant protein in the human body.
Grass-fed Whey
The gold standard for dietary protein.
Grass-fed Beef Tallow
The most nutrient dense fat on the planet.
Organic Raw Honey
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Organic Cacao
Full of nutrients and antioxidants.
Egg Yolk
Full of nutrients and antioxidants.
Organic Coffee
Full of nutrients and antioxidants.
Organic Coconut
Full of nutrients and antioxidants.
Organic Vanilla
Full of nutrients and antioxidants.
Organic Sea Salt
Full of nutrients and antioxidants.
Here's What Makes PRIMA Different
 |
Conventional Protein Bars |
|---|---|
|
21g grass-fed animal protein from collagen and whey |
Ultra-processed isolates |
|
Healthy fats from grass-fed beef tallow |
Industrial seed oils |
|
Sweetness from organic raw honey |
Hard-to-digest, lab-made sweeteners |
|
Flavor from real, whole food ingredients |
“Natural” and artificial flavors |
Best Seller
Ancestral Protein Bar - Cookie Dough
Like sneaking a bite of your favorite cookie, but without the guilt. 21g of grass-fed protein to help you show up with energy for the things that matter.
People Don't Just Try PRIMA. They Switch.
★★★★★
Good clean fuel!
“The coffee flavor tastes like a cappuccino & is perfect for getting protein in the AM when I don't have time to make breakfast. Good clean fuel!"
Verified Customer
★★★★★
Delicious
“The new cookie dough flavor is wonderful… Literally the best flavor after the salted caramel 🤭”
Verified Customer
★★★★★
My Favorite
“The bars are tasty and easily digestible. I have gotten the Variety Pack and they all taste good but now that I've sampled them all I do have a favorite. I will now try to order that one flavor”
Verified Customer
★★★★★
Excellent and very clean
“These are excellent and very clean ingredients. The definitely keep you full for a while and are a great mid-morning or afternoon snack in between meals and on the go. Highly recommend!”
Verified Customer
★★★★★
Delicious without tasting fake
"Delicious without tasting fake. The ingredients are high quality & you can taste the difference. I love these for a midday pick me up. Also, they don't stick to your teeth like other brands. Will definitely be ordering a subscription."
Verified Customer
★★★★★
Best protein bar out there
"These bars are somehow filling & satiating without being heavy and the crunch from the cacao nibs is a great touch. Best protein bar out there in my opinion. Bonus points for the clean ingredients. Glad to finally find a brand I can trust."
Verified Customer
★★★★★
Happy I found these!
“I love the flavors and the clean ingredients! It was not easy finding bars that met my very picky criteria. It should not be this difficult to find bars, but I'm sure happy I found these!”
Verified Customer
★★★★★
I love these bars!
“I love these bars! I have a sweet tooth, but I’m trying to stay away from refined sugar. These bars give me peace of mind about eating healthy ingredients as well as satisfying my craving for sweet :)”
Verified Customer
★★★★★
Amazing!!
“Amazing!! These bars are so delicious and satisfying! I love the cookie dough, and if you want to splurge, add organic peanut butter and Lilly's chocolate sea salt caramel chips!! It's like eating a dessert!”
Verified Customer
Frequently Asked Questions
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.
You’ve Seen the Ingredients.
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