Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Choose size7 bars per box
Choose flavor
Free Variety Pack ships with your first order only.
We melt!
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
Choose options
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
Seed oils, sugar alcohols, and artificial sweeteners can wreck your gut and your energy.
PRIMA has none of those things.
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
100% grass-fed beef tallow instead of industrially-modified seed oils.
100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Nutrient Dense Ingredients |
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Gut-Friendly, Bloat-Free |
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Supports Strength, Energy, & Vitality |
Overall rating: 4.1435513 / 5 from 2264 reviews.
The Ancestral Protein Bar - Mint Chip has received positive feedback for its superior texture and taste compared to the old formula. Customers have praised it as delicious and their new favorite.
Review topics: [taste, mint, texture, bars, ingredients, consistency, cacao, caramel].
"Tasty, easy to travel with , seems to have cleaner ingredients better than most others . My son is allergic to many things thanks to childhood vaccines pushed on us, I was stupid at the time… These bars he can enjoy with out having any type of unwanted reaction . So far so good …."
"The new cacao bar is sub-par. The bar is thinner, the texture is too soft, and the flavor is not as "chocolatey". In addition, the crunchy pieces in the old bar are absent from the new. The only reason I gave 2 stars and not 1 is the ingredients look to still be 'clean'."
"These bars are great when you’re in a pinch of time and no time to eat and you need to keep up your protein intake! Cacao is my favorite flavor because it mellows out the tallow flavor just right."
"The hard cocoa bits are less bitter and a bit softer. The texture and flavor is great. The bar is much smaller for same big price. 🤷♀️"
"I’ve always loved these bars. It’s easier they’re not as messy, but they seem smaller, the new version, but I still love them. I wish they would do a variety pack box though to try all the flavors."
"l love the ingredients of these bars, but their after taste is weird. Cookie dough is definitely my favorite as far as favor goes, but I can’t see my self ordering these bars again, even with the top quality ingredients. It just isn’t worth the money; I could probably make a version of these of my own at home for a lot cheaper that taste better."
"I love the ingredients of these bars, but their after taste is weird. Cookie dough is definitely my favorite as far as favor goes, but I can’t see my self ordering these bars again, even with the top quality ingredients. It just isn’t worth the money; I could probably make a version of these of my own at home for a lot cheaper that taste better."
"I truly love the Cocoa and Cookie Dough flavors, and I enjoy the Salted Caramel and Coffee flavors from time to time. The Mint Chip flavor was just okay for me and I wouldn't repurchase it, as neither I nor the other adults in my household particularly enjoyed it."
"I truly love the Cocoa and Cookie Dough flavors, and I enjoy the Salted Caramel and Coffee flavors from time to time. The Mint Chip flavor was just okay for me and I wouldn't repurchase it, as neither I nor the other adults in my household particularly enjoyed it."
"If I had to rank my favorite Prima flavors, the mint chip would likely be down on the list. Here is the order. 1. )Salted Caramel/Mocha 2. ) Cookie Dough 3. )Cacao/Mint Chip Do I like the bar? Yes. Is it my favorite? No. Am I glad I tried it? Yes!"
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.
