Fantastic pure and clean protein
"Fantastic pure and clean protein bar that tastes delicious and is just the right amount of protein and other natural ingredients! So yummy! What a perfect snack or quick meal. Well done!"
Ancestral Protein Bar - Salted Caramel
Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Choose size7 bars per box
Choose flavor
Mint ChipNEW
Cookie Dough
Cacao
Mocha
Salted Caramel
Variety Pack
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Mint Chip
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Cookie Dough
0
Cacao
0
Mocha
0
Salted Caramel
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Variety Pack1 FREEA mix of Cookie Dough, Cacao, Salted Caramel & Mocha (Mint Chip not included)
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Add boxes to complete your bundle.
Free Variety Pack ships with your first order only.
Also available at
We melt!
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
Ancestral Protein Bar - Salted Caramel
Sale price$27.93
Choose options
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
Fuel from Nature. Not a Chemistry Lab.
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
Grass-fed Beef Tallow
The most nutrient dense fat on the planet.
Grass-fed Bovine Collagen
The most abundant protein in the human body.
Grass-fed Whey
The gold standard for dietary protein.
Organic Raw Honey
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Egg Yolk
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Organic Cacao
Full of nutrients and feel-good energy.
Organic Coconut
Healthy fats and MCTs to sustain energy and control appetite.
Organic Vanilla
No "natural flavors," just real, organic vanilla.
Sea Salt
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Organic Coffee
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
Grass-fed Beef Tallow
The most nutrient dense fat on the planet.
Grass-fed Bovine Collagen
The most abundant protein in the human body.
Grass-fed Whey
The gold standard for dietary protein.
Organic Raw Honey
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Organic Cacao
Full of nutrients and feel-good energy.
Organic Coconut
Healthy fats and MCTs to sustain energy and control appetite.
Egg Yolk
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Organic Vanilla
No "natural flavors," just real, organic vanilla.
Sea Salt
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Organic Coffee
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
Now With 21g of Protein — So You Don't Have to Choose Between High Protein and High-Quality Ingredients
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
Real Food for Strength, Energy, & Mental Clarity
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
Feel Good About Your Food — And Yourself
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
No Junk Ingredients Means No Bloating or Crashing
Seed oils, sugar alcohols, and artificial sweeteners can wreck your gut and your energy.
PRIMA has none of those things.
Show Up Stronger for the People Who Matter
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
Here's What Makes PRIMA Different
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
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100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
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100% grass-fed beef tallow instead of industrially-modified seed oils.
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100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Nutrient Dense Ingredients |
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Gut-Friendly, Bloat-Free |
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Supports Strength, Energy, & Vitality |
Overall rating: 4.098463 / 5 from 2082 reviews.
AI Generated Review Summary
The Ancestral Protein Bar - Salted Caramel is highly praised for its delicious taste, clean ingredients, and high-quality texture. Customers find it to be one of the best protein bars they've ever tried, with a perfect balance of sweet coconut nectar and savory sea salt.
Summary topics
- Taste: 36%
- Texture: 7%
- Ingredients: 19%
- Quality: 3%
Review topics: [taste, feeling, sweetness, tasting, quality, shipping, price, issue, ingredients, texture, recipe, service, sugar, treat, consistency, bars, customer service, aftertaste, improvement, protein, crunch, stomach, mouth, snack, mess, foods, box, formula, favorite, chocolate].
Review highlights
- "Great taste, good macros, high quality ingredients!" —
- "I love the product, I love the flavor I also love the clean ingredients." —
- "These are the best tasting Protein bar I have ever tried with clean ingredients!!" —
Reviews
I have tried lots of
"I have tried lots of different bars. I wanted to know how yours tasted, so I purchased a box. They are OK in my opinion. Right now I think Jacob bars are the best tasting and have decent macros. Your bars were a little oily and greasy for me. Not bad, but just not my favorite."
Please go away. I bought
"Please go away. I bought your expensive sugary candy bars and now you constantly bother me like I am your only customer. Your marketing is more than intrusive. I am steadily starting to wish I had never done business with your company. Pleas stop bothering me with your marketing."
Tasty, easy to travel with
"Tasty, easy to travel with , seems to have cleaner ingredients better than most others . My son is allergic to many things thanks to childhood vaccines pushed on us, I was stupid at the time… These bars he can enjoy with out having any type of unwanted reaction . So far so good …."
Yum
"They are really good. . I did not sign up for ongoing deliveries and I did email to let you know but I have gotten no response. Can you please let me know if it has been canceled? I don’t eat them fast enough to have them delivered that often. Thank you so much!"
Bring Back the Original Cacao Bar!
"The new cacao bar is sub-par. The bar is thinner, the texture is too soft, and the flavor is not as "chocolatey". In addition, the crunchy pieces in the old bar are absent from the new. The only reason I gave 2 stars and not 1 is the ingredients look to still be 'clean'."
Whole family loves
"We love the variety pack. We have some favorites but the variety pack makes sure we don't get tired of just one flavor! New recipe is less greasy!"
"Satisfying when you need something to eat and don’t have time to pick something up when you’re on the run. Flavors are nice too. Bars have lots of protein, which keeps me satisfied."
These bars are great when
"These bars are great when you’re in a pinch of time and no time to eat and you need to keep up your protein intake! Cacao is my favorite flavor because it mellows out the tallow flavor just right."
"The process to order was extremely easy, and the bars were delivered very quickly. So the company interacted was 5 star. I’m just not a fan if the flavor."
Q&A
Frequently Asked Questions
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.