Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Choose size7 bars per box
Choose flavor
Free Variety Pack ships with your first order only.
We melt!
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
Choose options
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
Seed oils, sugar alcohols, and artificial sweeteners can wreck your gut and your energy.
PRIMA has none of those things.
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
100% grass-fed beef tallow instead of industrially-modified seed oils.
100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Nutrient Dense Ingredients |
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Gut-Friendly, Bloat-Free |
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Supports Strength, Energy, & Vitality |
Overall rating: 4.049277 / 5 from 2212 reviews.
The Ancestral Protein Bar - Salted Caramel is highly praised for its delicious taste, clean ingredients, and high-quality texture. Customers find it to be one of the best protein bars they've ever tried, with a perfect balance of sweet coconut nectar and savory sea salt.
Review topics: ["size","taste","feeling","tasting","quality","shipping","price","issue","box","packaging","variety","work","ingredients","texture","recipe","order","sugar","customer service","consistency","service","treat","chocolate","favorite","bars","aftertaste","mint","improvement","protein","crunch","stomach"].
"A protein bar with a good amount of protein, real food, no artificial preservatives or emulsifiers just natural organic ingredients that are easier for digestion and quality. I’ve only had the cookie dough but I like it. Looking forward to trying the other flavors. This is a bar that earns the label as healthy. Other protien bars will give you the protein along with all the ingredients that aren’t so healthy. This one gives you natural quality ingredients."
"Not sure what happened to the recipe. My husband and I eat these everyday and we have for over a year. The new formula was originally great. But they must have had an even newer formula. The cookie dough is now dark brown. Terrible texture and flavor. I don’t think we will keep buying anymore. Super disappointed."
"Ordered all the flavors. They all have the same overall taste weather its mocha, mint chocolate, salted carmel- the worst, cookie dough and all are not that good. A salty protein healthy fat taste. Not dry but definitely could have spent more time creating a better bar."
"We recently discovered Prima at our local grocer store. We tried the caramel and cookie dough and fell I. Love. The mint chip we ordered is terrible. There is an overwhelming almost alcohol like taste which I’m asssuming is from whatever oil or flavoring used for the mint. We couldn’t even finish one bar. But we love the other flavors!"
"I don't want to speak ill of this company or these protein bars because my dissatisfaction is most likely due to my palate and not the product. I purchased the suggested "one box of each flavor and one variety box" thinking I would enjoy this healthier snack. As I made my way through the variety box I found myself regretting having ordered so much. Your results may vary. PROS: -Ingedients looked to be healthy and natural. -The packaging is plain but very nice. -I found the chewy texture to be pleasing. -Visually each bar was a different color. -The price wasn't horrible. CONS: -The flavors did not vary enough for me to determine any difference. -They all tasted as I imagine a moist old piece of meat would taste. -Their aroma wasn't much better reminding me of dirty socks."
"I'm so sorry, I really wanted to love these bars. Where the ingredients were good, the taste was just awful. I have a pretty tolerable pallet and tried the different flavors but none of them hit the mark for me"
"While awaiting my order which did take a lot of time I saw your bars at Home Goods for $7. 99 a box so I purchased two boxes to try. both the Cacao & salted caramel were hard as rocks and could barely bit into them. This is not good for your company. N of course I returned both of them. They should not be there . Btw the expiration on the box said 5/25/27 . My order finally came and they taste fine. Try to keep them away from HomeGoods and other discount stores. Thank you for making a clean and healthy bar. Marianna"
"Big fan! It’s almost impossible to find a truly clean ingredient, protein packed, yummy bar that tastes good and this brand covers all bases. Great for guilt free on the go or a late night snack! I found at Sprouts and am excited there are additional flavors available online as well!"
"Maybe some people like them, but my wife and I tried them and thought they tasted awful. I’ve tried the vast majority of bars on the market and most taste okay, but I just could not get used to the taste of these. To each his own…. hope you like them."
"I have placed the order 3 weeks ago . Courier is saying PRODUCT is Damaged and they are returning my products . Still I haven't received my products . Very POOR customer service."
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.
