Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Choose size7 bars per box
Choose flavor
Free Variety Pack ships with your first order only.
We melt!
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
Choose options
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Full of nutrients and feel-good energy.
Healthy fats and MCTs to sustain energy and control appetite.
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
No "natural flavors," just real, organic vanilla.
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
Seed oils, sugar alcohols, and artificial sweeteners can wreck your gut and your energy.
PRIMA has none of those things.
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
100% grass-fed beef tallow instead of industrially-modified seed oils.
100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Nutrient Dense Ingredients |
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Gut-Friendly, Bloat-Free |
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Supports Strength, Energy, & Vitality |
Overall rating: 3.9839458 / 5 from 2367 reviews.
The Ancestral Protein Bar - Salted Caramel offers a great taste and texture, with high-quality ingredients. It is considered a good snack option, though opinions on taste vary. The protein content is appreciated, and the bars are convenient for travel.
Review topics: ["taste","size","bite","tasting","quality","shipping","price","issue","variety","sweetness","packaging","service","ingredients","texture","recipe","order","customer service","box","sugar","bars","consistency","favorite","chocolate","protein","treat","aftertaste","mint","snack","crunch","goodness"].
"To begin the box was crushed and the bars were misshaped as if they had melted and then reformed. Next the texture was very very chewy. The bars stuck in my back teeth. The product grew in my mouth as I tried to chew. The flavor was nothing great. I would love to have protein bars with quality ingredients as this one, but sad to say, there were too many misses with PRIMA."
"I've actually had the old and new recipe of the cookie dough flavor. The current version of the flavor is lighter in color, a thinner bar (not actually smaller tho) and it does actually taste better. However i think the old flavor was more filling. I'm really looking forward to trying the rest of the flavors. I love having a bar that fits my lifestyle and has pretty basic ingredients. Having a snack in the morning for work is pretty important to me and these fit the bill."
"Our whole family - toddler, wife and I - love these bars. With a newborn on the way, we were excited to have a stockpile to get us through the early weeks of postpartum. But ... The fulfillment and shipping end of the operation needs work. It took 3 days (and an email from me) to even get our original order packed. Then the shipment sat for 4 more days. And then a week to get to us; when the website notes 2-4 days for shipping. All-in-all, it took almost 2 weeks to get our order. Disapointing for sure."
"They just added a peanut butter flavor that I will be trying. But Cacao is my absolute favorite! These are very clean and yummy products. I am a cancer patient, and I appreciate the solid ingredients."
"I see a few folks complaining about taste. I think people need to realize these are not candy bars. These are made with real ingredients. No natural flavors, or bioengineered ingredients, or seed oils. These are a now a staple for me because they are a whole food high protein supplement source. If you want something that taste like a candy bar, go buy the garbage out there like all the other sheep looking for a quick fix."
"We love these bars. The whole family eats them; wife toddler and I. With a baby coming soon, we were stoked to have a stockpile to get us through. BUT... They really need work in their fulfillment department. It took 3 days and an email from me to even pack our order. Then the order sat for 3 days before actually making it out for shipping. Shipping took almost a week; after the website noting 2-4 days. All said, it took almost 2 weeks from ordering to showing up at our door. No big deal if it needs to take 2 weeks to fulfil, just tell me that; instead of over-promising and under-delivering."
"Terrible texture and an off-putting taste. Not to mention the ridiculousness of not offering any type of refund for unsatisfied first time buyers."
"BRING BACK THE BERRY! These other flavors are not my favorite, but friends and family were sold on the berry bar. Out of what is being sold today only the mint chocolate works for me. I love the ingredients. I just also need taste."
"I had to throw away after 1 bite. One of the worst things I’ve tasted and I’m sad I bought so many boxes! Cookie dough I was able to eat half but mint chip only one bite so I guess cookie dough is slightly better… so sad I really had high hopes for a protein bar with a good amount of protein!"
"Usually I love Prima and have been a customer for almost two years. My last order wasn’t normal. The bars were roundish like a tootsie roll and tasted over cooked/ almost burnt…."
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.
