Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.

No, but seed oils are! Decades ago, the sugar industry paid off scientists to blame fat, not sugar, for heart disease, which is subconsciously what led you to this concern. This shaped the way we as a country have been eating for the last 60 years, hence the dreadful American diet. Since then, we’ve smartened up. Most recent research has proven that saturated fat has no effect on the risk of heart disease. In fact, it strengthens our cell membranes, improves mitochondrial function, and aids in insulin sensitivity. Polyunsaturated fats however (seed oils), disrupt these bodily functions and wreak havoc on your metabolic health. You’ll never find those in our bars. Our source of fat comes from pasture raised, grass fed beef tallow.

Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.

Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.

Have you ever asked your favorite vendor at your local farmers market why they aren’t certified? If you have, they probably told you that although they use organic & non GMO farming practices, getting certified is a b*tch. Same goes for us, but we promise, it’s important to us, and we’re working on it. For the time being we want you to know that we take pride in that every one of our ingredients is of the highest quality. The foods that make up our bar are organic, whole, 100% grass fed, pasture raised, and always free from hormones, antibiotics & GMO’s.

Prima bars are perfectly safe to eat cold — they'll just be firmer in texture. For the best flavor and that soft, decadent bite we're known for, let them come back to room temperature before eating. They're worth the wait

Yes, all of our products are certified gluten free.

Yes, our products are safe for pregnant and nursing mothers. In fact we highly recommend them as daily protein needs rise when a woman becomes pregnant or is nursing. The nutrient dense protein + fat combo will satiate the extra hunger that comes with pregnancy & breastfeeding, as well as stabilize blood sugar for balanced healthy hormones. One of our founders was pregnant when Prima was born & made sure to make women’s hormone health a priority when choosing ingredients.