Our bars are sweetened with real, organic sweeteners like raw honey. FDA rules require sweeteners to be listed as "added sugars," so you'll see them that way on the label. You'll never find sugar alcohols or artificial sweeteners in our products.

We use grass-fed beef tallow because it's a stable, whole-food fat humans have eaten for millennia, and a fat we'll always choose over industrial seed oils. Full fat content is on every Nutrition Facts panel.

Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.

Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.

Have you ever asked your favorite vendor at your local farmers market why they aren’t certified? If you have, they probably told you that although they use organic & non GMO farming practices, getting certified is a b*tch. Same goes for us, but we promise, it’s important to us, and we’re working on it. For the time being we want you to know that we take pride in that every one of our ingredients is of the highest quality. The foods that make up our bar are organic, whole, 100% grass fed, pasture raised, and always free from hormones, antibiotics & GMO’s.

Prima bars are perfectly safe to eat cold — they'll just be firmer in texture. For the best flavor and that soft, decadent bite we're known for, let them come back to room temperature before eating. They're worth the wait

Yes, all of our products are certified gluten free.

Our bars are made from whole-food ingredients. If you're pregnant or nursing, check with your doctor about what's right for you.