Blog

The truth about seed oils: why animal fats are better
The Hidden Dangers of Vegetable Oil: A Deeper Look from the Ancestral PerspectiveVegetable oils have been championed as the go-to "healthy" cooking option for decades, but the truth is far more com...
Read more
Eat Like We Did Before: The Benefits of Ancestral Eating
PRIMA (adj. first/before) The word "Prima" translates to an adjective meaning "first" or "before". We chose this name for our bar because not only is it the first protein bar of its kind - actually...
Read more