The grass-fed protein snack that tastes like dessert! PRIMA's Ancestral Protein Bar gives you 21 grams of protein in a sweet, brownie-like bite.
Buy 14 bars, get a bag free. Every box after that adds another bag. While supplies last.
Get a free bag of MASA chips for every 7 pack when you order 14 bars or more. While stocks last.
In stock: Ready to ship immediately
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
“Big fan! It’s almost impossible to find a truly clean ingredient, protein packed, yummy bar that tastes good and this brand covers all bases. Great for guilt free on the go or a late night snack! I found at Sprouts and am excited there are additional flavors available online as well!”
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
PRIMA is made with nature's most nutrient-dense ingredients.
All-organic and all-natural to keep you going.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Nature's original sweetener: a beehive blend of trace elements.
No synthetic emulsifiers here. Egg yolk is Nature’s original emulsifier with vitamins A, D, E and K.
Cacao for clarity and focus.
Good fats and MCTs for steady energy. Coconut for structural balance.
No "natural flavors," just real, organic vanilla.
All natural and unrefined. Salt for electrolytes.
Coffee for energy. Supports positive mood.
The most nutrient dense fat on the planet.
The most abundant protein in the human body.
The gold standard for dietary protein.
Nature's original sweetener: a beehive blend of trace elements.
Cacao for clarity and focus.
Good fats and MCTs for steady energy. Coconut for structural balance.
No synthetic emulsifiers here. Egg yolk is Nature’s original emulsifier with vitamins A, D, E and K.
No "natural flavors," just real, organic vanilla.
All natural and unrefined. Salt for electrolytes.
Coffee for energy. Supports positive mood.
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
No sugar alcohols, no seed oils, no fake sweeteners.
PRIMA has none of those things.
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
100% grass-fed beef tallow instead of industrially-modified seed oils.
100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Real Ingredients |
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No sugar alcohols or seed oils |
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Supports Strength, Energy, & Vitality |
Overall rating: 3.9841797 / 5 from 2402 reviews.
The Ancestral Protein Bar Variety Pack offers a range of flavors with great taste and texture. Customers appreciate the clean and high-quality ingredients, and many find these bars to be the best they have tried. The quality is exceptional, though shipping and order experiences vary.
Review topics: ["size","taste","quality","tasting","shipping","price","packaging","order","ingredients","texture","recipe","service","customer service","box","sugar","bars","consistency","aftertaste","chocolate","protein","favorite","treat","mint","snack","crunch","oil","goodness","formula","improvement","stomach"].
"I was so excited to try this new flavor! The texture is delicious just like the other bars. It does taste yummy, but I wish there was more peanut butter flavor because to me it was very subtle. I’d also love it if there were small chunks of peanuts in it for a little crunch vs just being smooth. All in all nice flavor though and I’d probably get it again."
"To begin the box was crushed and the bars were misshaped as if they had melted and then reformed. Next the texture was very very chewy. The bars stuck in my back teeth. The product grew in my mouth as I tried to chew. The flavor was nothing great. I would love to have protein bars with quality ingredients as this one, but sad to say, there were too many misses with PRIMA."
"I've actually had the old and new recipe of the cookie dough flavor. The current version of the flavor is lighter in color, a thinner bar (not actually smaller tho) and it does actually taste better. However i think the old flavor was more filling. I'm really looking forward to trying the rest of the flavors. I love having a bar that fits my lifestyle and has pretty basic ingredients. Having a snack in the morning for work is pretty important to me and these fit the bill."
"PRIMA bars are not for me. I wanted to like them, but neither flavor I ordered is very enjoyable at all. An expensive experiment, unfortunately, as I'm not even going to finish my order."
"Although I found the ingredient list impressive I did not like the flavor or texture of the bars. All of the flavors were too sweet for my taste and the texture was like a hard caramel, not a protein bar."
"not crazy about the taste. wish i had not ordered 2 boxes, as I will not consume more than the partial bar I tried but did not finish. perhaps other flavors are better."
"sour. from the first day I bought them. their orginal bar in the begining was better. Unfortunately now I have several boxes of this big regret."
"Our whole family - toddler, wife and I - love these bars. With a newborn on the way, we were excited to have a stockpile to get us through the early weeks of postpartum. But ... The fulfillment and shipping end of the operation needs work. It took 3 days (and an email from me) to even get our original order packed. Then the shipment sat for 4 more days. And then a week to get to us; when the website notes 2-4 days for shipping. All-in-all, it took almost 2 weeks to get our order. Disapointing for sure."
"Amazing product! Everything you want & nothing you don’t. Awesome flavors & excellent customer support!"
"They just added a peanut butter flavor that I will be trying. But Cacao is my absolute favorite! These are very clean and yummy products. I am a cancer patient, and I appreciate the solid ingredients."
Our bars are sweetened with real, organic sweeteners like raw honey. FDA rules require sweeteners to be listed as "added sugars," so you'll see them that way on the label. You'll never find sugar alcohols or artificial sweeteners in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.
