Prima Starter Kit
Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Free shipping on orders over $50
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grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
Fuel from Nature. Not a Chemistry Lab.
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
Organic, Grass-fed Beef Tallow
The most nutrient dense fat on the planet.
Organic, Grass-fed Bovine Collagen
The most abundant protein in the human body.
Organic, Grass-fed Whey
The gold standard for dietary protein.
Organic Raw Honey
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Egg Yolk
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Organic Cacao
Full of nutrients and feel-good energy.
Organic Coconut
Healthy fats and MCTs to sustain energy and control appetite.
Organic Vanilla
No "natural flavors," just real, organic vanilla.
Sea Salt
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Organic Coffee
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
Organic, Grass-fed Beef Tallow
The most nutrient dense fat on the planet.
Organic, Grass-fed Bovine Collagen
The most abundant protein in the human body.
Organic, Grass-fed Whey
The gold standard for dietary protein.
Organic Raw Honey
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Organic Cacao
Full of nutrients and feel-good energy.
Organic Coconut
Healthy fats and MCTs to sustain energy and control appetite.
Egg Yolk
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Organic Vanilla
No "natural flavors," just real, organic vanilla.
Sea Salt
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Organic Coffee
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
Now With 21g of Protein — So You Don't Have to Choose Between High Protein and High-Quality Ingredients
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
Real Food for Strength, Energy, & Mental Clarity
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
Feel Good About Your Food — And Yourself
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
No Junk Ingredients Means No Bloating or Crashing
Seed oils, sugar alcohols, and artificial sweeteners can wreck your gut and your energy.
PRIMA has none of those things.
Show Up Stronger for the People Who Matter
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
Here's What Makes PRIMA Different
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
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100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
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100% grass-fed beef tallow instead of industrially-modified seed oils.
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100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
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Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Nutrient Dense Ingredients |
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Gut-Friendly, Bloat-Free |
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Supports Strength, Energy, & Vitality |
Frequently Asked Questions
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
We all know the unfortunate truth about factory dairy farming, which is why we source our whey protein from New Zealand, a country with the highest regulations for raising cattle & humane farming. The cattle are pasture raised, 100% grass fed, and free from hormones, GMOs and antibiotics. At Prima, we believe in animal based, ancestral nutrition, which wouldn’t be complete without a bit of grass fed dairy. Whey protein is the most bioavailable and complete protein, containing all 9 essential amino acids, omega 3s & CLAs. It is easily absorbed & digested by most humans.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.