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VIP EARLY ACCESS
UP TO 50 ENTRIES
WIN 2 YEARS OF PRIMA + MASA
UP TO 14 WINNERS
NEW: PEANUT BUTTER
NO PURCHASE NECESSARY
Black Friday VIP
Early
Access
5
Free
Entries
Win up to
2 Years
of PRIMA

Win 2 Years of PRIMA + MASA Tortilla Chips!

Get on the Black Friday VIP List.

Join for free to get 5 giveaway entries, exclusive VIP perks, and early access to our biggest Black Friday sale of the year.

Shop Black Friday
before everyone
5 free sweepstakes
entries for joining
Win FREE
PRIMA + MASA
Join the VIP list
2,525 customer reviews

No purchase necessary. See Official Rules.

VIP sale opens in
00 DAYS
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3 Easy Steps to Enter

1

Join the VIP List

Sign up for free with your email and get 5 giveaway entries.

2

Earn More Entries

Get 5 additional entries for every PRIMA box purchased or for each free re-entry.

3

Watch for the Winners

Winners will be selected on or around December 4, 2026, and notified by email.

Get my 5 free entries

Maximum 50 entries per person. No purchase necessary.
See Official Rules.

What You Can Win

Up to 14 lucky winners will receive PRIMA Ancestral Protein Bars and MASA Tortilla Chips, made without seed oils.

  • 1 WINNER
    1st place
    2 Years of PRIMA + 20 Bags of MASA Tortilla Chips

    Monthly deliveries for 2 years

  • 3 WINNERS
    2nd place
    1 Year of PRIMA + 10 Bags of MASA Tortilla Chips

    Monthly deliveries for 1 year

  • UP TO 10 WINNERS
    3rd place
    3 Months of PRIMA + 5 Bags of MASA Tortilla Chips

    Monthly deliveries for 3 months

Peanut Butter Never
Goes Out of Style.

Meet our newest Ancestral Protein Bar, made with organic peanuts, organic raw honey, grass-fed tallow, and 21g of grass-fed protein.

21g Grass-Fed Protein
0 Seed Oils
0 Artificial Sweeteners
Shop Peanut Butter

Every Prima bar is made with:

No Seed Oils
Non-GMO
Grass-Fed Protein
Raw Honey
Gluten Free

The Perks of Being a VIP.

Early Black Friday access is just the beginning. Here’s what you can look forward to.

Early Black Friday Access

Get first dibs on our biggest sale.

$5 Store Credit

A little something extra to spend before Black Friday.

Free MASA Chips

Get 3 free bags of MASA Tortilla Chips with a November order.

5% Cashback

Earn 5% back on your Black Friday order.

Six Flavors.
All Your Favorites.

From longtime favorites to our newest Peanut Butter, there’s something for everyone. Made with 21g of grass-fed protein and no seed oils, sugar alcohols, or artificial sweeteners.

  • Peanut Butter

    Classic peanut butter with crunchy organic peanuts and raw honey, in a soft, chewy bite.

    TASTES LIKE
    RoastedNuttyHoney-sweet
  • Salted Caramel

    Buttery salted caramel and raw honey in a soft, brownie-like bite. Salty, never too sweet.

    TASTES LIKE
    ButterySalty-sweetCaramel
  • Cookie Dough

    Vanilla cookie dough with organic chocolate chips. Tastes like the real thing, only cleaner.

    TASTES LIKE
    VanillaChoc chipDoughy
  • Cacao

    Deep, dark cacao in a soft, fudgy bite. Like a rich chocolate dessert, never too sweet.

    TASTES LIKE
    Dark chocolateFudgyRich
  • Mocha

    Dark cacao and real coffee in a soft, chewy bite. Like your morning mocha, in bar form.

    TASTES LIKE
    Real coffeeCacaoCreamy
  • Mint Chip

    Cool mint and dark chocolate chips in a soft, chewy bite. Like mint chip ice cream in a bar.

    TASTES LIKE
    Cool mintDark choc chipsFresh

Join 2,525+ snackers
waiting on Black Friday

Thank you for making a CLEAN on the go option for those of us trying to avoid seed oils! It is damn near impossible to find something to grab & go that is not full of junk. These taste great too!

I’ve been enjoying Prima bars in the variety pack for a few months now. They are my breakfast nearly every morning. I attribute clean eating with Prima as one of the reasons I feel so good every day.

I am so glad I found Prima! Sometimes I have one for breakfast, sometimes as a meal if I am not home or traveling and sometimes for a snack. Finally a real protein bar!

Great ingredients. Real health food, and no chemistry degree needed to understand the label. Love the Salted Caramel flavor, it’s by far my favorite.

Best protein bar I’ve ever had. I have tried many protein bars and they don’t even compare. Salted Caramel tastes like a candy bar.

I really appreciate being able to eat these for my lunch while I’m driving. It is so nice to have a convenient option that allows me to stay on my ancestral diet and avoid seed oils.

This new 21g bar is a serious upgrade to an already high quality, great tasting product. Better than advertised, and I think I just found my new pre/post workout snack.

I’m truly so grateful that my friend introduced me to PRIMA. They are the most delicious and yet cleanest bars I’ve ever found. My favorite flavors are Cacao and coffee!

Have tried a number of protein bars over the years, and they all have that “artificial” flavor or aftertaste. Not these Prima bars, they really do seem like a treat or dessert.

I love knowing that these Prima bars are contributing to my health goals, not reversing them. I’ve purchased boxes for friends who are shifting to eating cleaner.

Can’t say enough good things about Prima! Genuinely tastes like cookie dough with none of the guilt. The new formula is so well done. I’m a lifetime customer.

Excellent product. No bloat. No bad aftertaste. First time I’ve ever licked the inside of the wrapper of a protein bar. Placing my third order.

VIP EARLY ACCESS
UP TO 50 ENTRIES
WIN 2 YEARS OF PRIMA + MASA
UP TO 14 WINNERS
NEW: PEANUT BUTTER
NO PURCHASE NECESSARY

Questions?
We've got answers.

Still stuck? Email info@eatprima.com and a real human will get back to you.

NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Up to 50 entries per person. Open to legal U.S. residents 18+. Ends December 3, 2026 at 11:59 PM PT. This sweepstakes is not affiliated with Facebook or Instagram. Void where prohibited. See Official Rules.

BLACK FRIDAY VIP LIST · FREE TO JOIN

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5 free entries · No purchase necessary · Official Rules