Good
"These are my favorite protein bars, but just in the last two weeks I've noticed when I buy the cookie dough bar it is smaller then the other bars and never was until two weeks ago. Why is that?"
Ancestral Protein Bar - Cacao
Box of 7 bars
21g of protein from grass-fed animal protein
Ten whole-food ingredients. Nothing you can't pronounce.
No seed oils. No sugar alcohols. No synthetic anything.
Choose size7 bars per box
Choose flavor
Mint ChipNEW
Cookie Dough
Cacao
Mocha
Salted Caramel
Variety Pack
0 / 0boxes
Mint Chip
0
Cookie Dough
0
Cacao
0
Mocha
0
Salted Caramel
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Variety Pack1 FREEA mix of Cookie Dough, Cacao, Salted Caramel & Mocha (Mint Chip not included)
0
Add boxes to complete your bundle.
Free Variety Pack ships with your first order only.
Also available at
We melt!
Heads up: our products are made with natural ingredients and may soften or melt in warm temperatures. We recommend storing them in a cool, dry place and avoiding leaving them in the sun.
Ancestral Protein Bar - Cacao
Sale price$27.93
Choose options
Ancestral Protein Bar - Cacao
Sale price$27.93
grass-fed animal protein
grass-fed beef tallow
organic raw honey
No seed oils
nothing artificial, no “Natural” flavors
non-GMO
no chalky taste
gluten free
Fuel from Nature. Not a Chemistry Lab.
PRIMA is made with nature's most nutrient-dense ingredients. All-organic and all-natural to keep you going.
Grass-fed Beef Tallow
The most nutrient dense fat on the planet.
Grass-fed Bovine Collagen
The most abundant protein in the human body.
Grass-fed Whey
The gold standard for dietary protein.
Organic Raw Honey
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Egg Yolk
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Organic Cacao
Full of nutrients and feel-good energy.
Organic Coconut
Healthy fats and MCTs to sustain energy and control appetite.
Organic Vanilla
No "natural flavors," just real, organic vanilla.
Sea Salt
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Organic Coffee
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
Grass-fed Beef Tallow
The most nutrient dense fat on the planet.
Grass-fed Bovine Collagen
The most abundant protein in the human body.
Grass-fed Whey
The gold standard for dietary protein.
Organic Raw Honey
Our only sweetener, and nature's best: packed with micronutrients and antioxidants.
Organic Cacao
Full of nutrients and feel-good energy.
Organic Coconut
Healthy fats and MCTs to sustain energy and control appetite.
Egg Yolk
No synthetic emulsifiers here. Packed with vitamins A, D, E, and K.
Organic Vanilla
No "natural flavors," just real, organic vanilla.
Sea Salt
All natural and unrefined: in other words, it's packed with trace minerals crucial for our health.
Organic Coffee
Energy. Neuro protection. Weight management. Anti depressant. Liver protection. Heart health. Longevity.
Now With 21g of Protein — So You Don't Have to Choose Between High Protein and High-Quality Ingredients
PRIMA supports your strength, energy, and mental clarity so you can show up as your best self for the people you love.
Real Food for Strength, Energy, & Mental Clarity
100% grass-fed protein, collagen, & whey to support strong muscles & joints, steady energy, and mental clarity.
When you give your body what it needs, it gives you what you need to show up as your best self.
Feel Good About Your Food — And Yourself
No seed oils. No fake sweeteners. No artificial anything. Every ingredient is one your ancestors would recognize and thrive on.
This is what food integrity tastes like.
No Junk Ingredients Means No Bloating or Crashing
Seed oils, sugar alcohols, and artificial sweeteners can wreck your gut and your energy.
PRIMA has none of those things.
Show Up Stronger for the People Who Matter
You don't eat well just for yourself. You also do it for the people you love — so you can be present, energized, and fully engaged.
Because connection and community are what make a life well-lived.
Here's What Makes PRIMA Different
We didn't start with a formula. We started with a question: What would a protein bar look like if it were made from the foods humans have thrived on for thousands of years?
The answer:
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100% grass-fed protein, collagen, & whey instead of ultraprocessed, factory-farmed "protein isolate."
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100% grass-fed beef tallow instead of industrially-modified seed oils.
-
100% organic raw honey instead of sugar alcohols and fake sweeteners.
In other words, real nutrition. Ingredients you'd find in a kitchen, not a lab.
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The other guys | |
|---|---|---|
Grass-fed Protein, Collagen, & Whey |
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Grass-fed Beef Tallow |
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100% Organic Raw Honey |
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Whole-Food, Nutrient Dense Ingredients |
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Gut-Friendly, Bloat-Free |
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Supports Strength, Energy, & Vitality |
Overall rating: 4.0157 / 5 from 2293 reviews.
AI Generated Review Summary
The Ancestral Protein Bar - Cacao is praised for its clean and pure ingredients, great taste, and high-quality protein. Customers appreciate its texture and find it to be one of the best protein bars available. However, opinions on delivery times are mixed.
Summary topics
- Ingredients (17%): Based on many customers, the ingredients of these protein bars are clean and pure as you can get.
- Tasting (6%): It was reported by customers that the bars are great tasting, nutritious, and highly recommended.
- Protein Quality (4%): Customers loved the clean protein bars, considering them the best tasting and healthiest option available.
- Texture (8%): Customers expressed appreciation for the great taste and texture of the product, which was mentioned multiple times in the reviews.
Review topics: ["taste","feeling","shipping","tasting","price","packaging","variety","issue","ingredients","texture","quality","order","recipe","box","customer service","bars","sugar","consistency","treat","protein","favorite","aftertaste","chocolate","snack","mint","stomach","crunch","formula","oil","improvement"].
Review highlights
- "Love the clean ingredients, texture and taste!" —
- "Wonderfully crafted healthy ingredients w a good amount of protein and great tasting!" —
- "I believe this is by far the best tasting bar out there on the market using the finest ingredients." —
Reviews
VERY GOOD!!!
"I have tried many protien bars and these are the best with clean ingredients!! I eat 4 my blood type and the ingredients of these bars are very close to what I can eat!! A suggestion to PRIMA, Look into the different blood types and make the bars for different types. What can be good for me can be very toxic to the next person even if the ingrients are good!"
Excellent! Absolutely love the new
"Excellent! Absolutely love the new formulation - Thanks for removing the cacao nibs - they were a pain getting caught in my teeth. The new formulation is smooth and chewy - the perfect combo. And keeps me satiated for hours."
Love it. Great taste, perfect
"Love it. Great taste, perfect amount of chewy. And love knowing I’m eating something good and no questionable ingredients. Thank you!"
"The family asked if you changed the recipe. They said it taste different. It could be because they came in melted due to the heat. Per your instructions, it said because of the heat we recommend you put it in the fridge. I think this compromise the flavor because we will not be buying again. We had a great experience last time and it tasted great but this was not a good experience for the four boxes. I spent $95 on these. Quality was not good."
Love the ingredients & taste!
"Now that they changed the texture these are the best! Our favorite so far is the cookie dough, and my husband and I take them anytime we are on the go for a snack or meal"
"This is the first time I’ve tried the mint and also the “ upgraded” bars. Yuck. I’m so disappointed. I have a hard time finishing one bar. They tasted so much better before and the men are gross. Super disappointing because I loved them when they came out"
I looked all over for
"I looked all over for the list of ingredients which were easily found on the flap of the previous style box. I was concerned you were not as eager to share what was in them as before. The bars are satisfying and good as long as I feel they are great for my body, which is why I buy them."
The original formula was best
"I have only ever liked the cacao, but I liked them a lot…. before the changes. I liked them less after the change to more protein and a bit less now that they hey are thicker and a different shape. They are handy to have in my desk drawer or to carry when I don’t know if foods that work for me will be available and I appreciate the quality of the ingredients, but they are Jo longer pleasant to eat."
Why fix something that isn’t broken?
"The cookie dough bars have been my go to snack for the past year. Since the company (which why fix something that isn’t broke?) changed the recipe I will not buy again. Taste and texture are horrible."
Q&A
Frequently Asked Questions
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Factory dairy deserves its bad reputation. Ours doesn't come from there. We source our whey exclusively from pasture raised cattle that are grass-fed, and free from hormones, GMOs, and antibiotics — some of the highest animal welfare standards in the world.
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one, so no worries there. What makes our bars so special is that they offer the nutrition & protein content of animal based food, in the form of a convenient on the go snack that tastes like a decadent dessert. Unlike most sweets, Prima Bars will leave you feeling satisfied & energized.
Yes, all of our products are certified gluten free.