The sweet toothCookie Dough
Straight From the Bowl
You grew up. The sweet tooth didn’t have to.
Real Food For Real People
The grass-fed protein snack that tastes like dessert
PRIMA's Ancestral Protein Bar gives you 21 grams of protein in a sweet, brownie-like bite—all from just 10 real-food ingredients.
21g of protein from grass-fed animal protein
Ten real-food ingredients.
Zero seed oils or sugar alcohols.
Rated “Excellent” by 2340 Reviews
Real Food For Real People
The grass-fed protein snack that tastes like dessert
PRIMA's Ancestral Protein Bar gives you 21 grams of protein in a sweet, brownie-like bite—all from just 10 real-food ingredients.
21g of protein from grass-fed animal protein
Ten real-food ingredients.
Zero seed oils or sugar alcohols.
Rated “Excellent” by 2340 Reviews
join the fight against fake food
They sell it to you at the gas station and the checkout aisle. Forty ingredients. Half of them you can’t say. Made in a lab by people who’d never feed it to their own kids.
You already know. You can feel it. That’s not food. It’s something built to look like it.
So we went the other way. Back to ingredients you can pronounce.
This is the line. Stand on it with us.
join the fight against fake food
They sell it to you at the gas station and the checkout aisle. Forty ingredients. Half of them you can’t say. Made in a lab by people who’d never feed it to their own kids.
You already know. You can feel it. That’s not food. It’s something built to look like it.
So we went the other way. Back to ingredients you can pronounce.
This is the line. Stand on it with us.
What's In It?
Ten real food ingredients.
Grass-fed collagen and whey. Beef tallow. Raw honey, and nothing else to sweeten it.
Protein
21g
Ingredients you can pronounce
10
Per bar
$2.99
Grass-fed Bovine Collagen Peptides, Grass-fed Whey Protein Concentrate, Organic Raw Honey, Grass-fed Beef Tallow, Organic Coconut, Organic Cacao Nibs, Egg Yolk, Organic Vanilla, Organic Coffee Extract, Sea Salt
Four delicious Flavors
Grab our starter kit and save 25% + get a FREE Trucker Hat
Inside you’ll find one box of each decadent flavor:
The sweet tooth
The puristCacao
Mother Nature's Brownie
Just real chocolate, nothing you can’t pronounce.
The early shiftMocha
A Latte You Can Eat
Up before the sun. This one rides shotgun.
The long shiftSalted Caramel
Honey-Sweet. Utterly Addictive
The shift’s over. You earned the sweet one.
The Starter Kit
Four Flavors. 28 bars.
Cookie DoughMochaSalted CaramelCacao
Save 25% + get a FREE $55 hat!
$83.79$111.72
Save 25% ·Only $2.99 Per Bar
New customers only · Hat while supplies last
Get a FREE Trucker Hat
with your first starter kit (value $55)
One per order while stocks last*.
Get a FREE Trucker Hat
with your first starter kit (value $55)
One per order while stocks last*.
You're Not Out Here Alone
You can taste what’s real.
FAQs
Real Food For Real People