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A seed-oil crisis
is sweeping the United States
See why 82,000+ people are turning to this new ancestral snack to avoid it.
Updated 11 August 2026 · 3 minute read

A seed-oil crisis
is sweeping the United States
See why 82,000+ people are turning to this new ancestral snack to avoid it.
Updated 11 August 2026 · 3 minute read


Once you read the label,
you can't un-see it
Seed oils aren't just in fried food. They're in practically every healthy snack, restaurant meal, and protein bar. Yet despite this, everyday consumption has been linked to inflammation and a range of health issues.
Here are several signs it's affecting you…

Once you read the label,
you can't un-see it
Seed oils aren't just in fried food. They're in practically every healthy snack, restaurant meal, and protein bar. Yet despite this, everyday consumption has been linked to inflammation and a range of health issues.
Here are several signs it's affecting you…
What are the signs
of seed-oil inflammation?
Here are some tell-tale signs to look out for:

What are the signs
of seed-oil inflammation?
Here are some tell-tale signs to look out for:


Introducing PRIMA:
the ancestral protein bar with zero seed oils
We built PRIMA out of the foods your ancestors ate: grass-fed animal proteins, beef tallow, and organic raw honey.
It's a grab-and-go snack that's packed with 21g of clean protein with no seed oils, no fake sugars, and nothing artificial, which means none of the bloating, inflammation, or gut distress that you'd expect with other bars.

Introducing PRIMA:
the ancestral protein bar with zero seed oils
We built PRIMA out of the foods your ancestors ate: grass-fed animal proteins, beef tallow, and organic raw honey.
It's a grab-and-go snack that's packed with 21g of clean protein with no seed oils, no fake sugars, and nothing artificial, which means none of the bloating, inflammation, or gut distress that you'd expect with other bars.
96% choose PRIMA for its cleaner ingredients*
Not only does PRIMA have one of the cleanest formulas, it tastes great too! Here are some of the reasons people prefer PRIMA over other bars:
Other bars
Other bars

Grass-fed beef, collagen, whey
Grass-fed beef, collagen, whey
Soy and pea isolate
Soy and pea isolate

Beef tallow
Beef tallow
Palm and seed oils
Palm and seed oils

Organic raw honey
Organic raw honey
Sucralose, sugar alcohols
Sucralose, sugar alcohols

10 real ingredients
10 real ingredients
20+ fillers
20+ fillers
Why are people switching to PRIMA
Over 1 million bars sold across America




Over 1 million bars sold across America



