1,318 Reviews
PRIMA Ancestral Protein Bar
The first ancestral protein bar that tastes like dessert. Delivers 16g of complete protein from 100% grass-fed whey + collagen.
Made with real fat like grass-fed beef tallow + real ingredients like raw honey, organic cacao, and vanilla. No seed oils, sugar alcohols, or "natural flavors" - ever.
Gut-friendly, bloat-free: no inflammatory oils or artificial sweeteners.
Gluten-free, GMO-free, preservative-free. Just clean, ancestral fuel your body recognizes and responds to.
NUTRITION FACTS
Choose Flavor
Cookie Dough
Cacao
Mocha
Salted Caramel
Variety Pack
Choose Size (7 bars per pack)
8 Boxes (56 Bars Total)
4 Boxes (28 Bars Total)
2 Boxes (14 Bars Total)
1 Box (7 Bars Total)
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Delivery every 4 weeks – modify, skip or cancel any time
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Made in the USA
100% organic ingredients
A Bar That Doesn’t Hide Behind “Natural Flavors”
16g of Gut-Friendly, Grass-Fed Protein
PRIMA delivers 16g of 100% grass-fed whey protein and collagen. It’s nothing like the cheap protein blends that leave you bloated and gassy. Instead, you’re getting a complete, bioavailable protein your body actually recognizes. So you build muscle and get the collagen that helps your skin stay firm, your hair stay strong, and your joints move smoothly.
Real Fats That Actually Fill You Up
We use 100% grass-fed beef tallow, nature's most nutrient-dense fat, to keep you satisfied for hours. No inflammatory seed oils like canola, soy, or sunflower. Just real, ancestral fat that supports your body’s cells, curbs your cravings, and helps keep your energy steady all day. The same fat humans have thrived on for thousands of years.
Sweetened With Organic Raw Honey
Forget sugar alcohols that wreck your stomach and send you running to the bathroom. PRIMA is sweetened with organic raw honey. Real, whole-food sweetness that won't cause bloating, cramping, or 3PM crashes. Plus, raw honey delivers antioxidants and minerals while supporting gut health and healthy blood sugars.
Creamy, Smooth Texture
Most protein bars are chalky, dry, or stick to your teeth like glue. PRIMA bars are soft, creamy, and indulgent with a bit of crunch—thanks to grass-fed tallow and organic cacao nibs. No weird mouthfeel. No medicine-like texture. Just a bar with an amazing taste and texture you’ll crave.
Steady Energy for Real Life
Whether you're rushing between meetings, crushing a workout, or just need fuel that lasts, PRIMA gives you whole-food protein and fat that supports all-day energy. No blood sugar spikes. No afternoon crashes. Just clean, ancestral fuel that works with your body rather than against it.
Ancestral Protein
4 Delicious Flavors
Ingredients From Nature, Not A Factory
PRIMA uses ancestral ingredients your body recognizes: grass-fed whey protein, 100% grass-fed beef tallow, and 100% organic raw honey. No seed oils, artificial ingredients, or fake flavors. Just real food humans have thrived on for millennia.
NUTRITION FACTS
16g Grass-fed Whey Protein
100% Grass-fed Beef Tallow
Organic, Raw Honey
No Seed Oils
How Does Prima Bar Stack Up
Grass-fed Protein
Grass-fed Fats
Organic Raw Honey
Real Food Ingredients Only
4 Indulgent Flavors
Other Brands
Artificial/
syrups
Chalky texture, chemical taste
Why We Choose Beef Tallow, Raw Honey, and Grass-Fed Whey
PRIMA starts with 100% grass-fed beef tallow: the nutrient-dense fat our ancestors relied on. We combine this with grass-fed whey protein and collagen for complete, bioavailable nutrition. Sweetened only with organic raw honey, never sugar alcohols that can wreck your gut. Every flavor uses ONLY real ingredients: organic cacao and coffee for Mocha, coconut nectar for Salted Caramel, organic cacao for Cacao, and vanilla bean for Cookie Dough. No seed oils. No artificial sweeteners. No "natural flavors." Just ancestral foods your body recognizes and responds to.
Customers Love Prima Bar
Most Recent
11/18/2025
Anonymous
Verified
My favorite meal replacement bar by far! The taste is delicious no weird chalky texture no fake aftertaste. I love them for on the go
11/17/2025
Anonymous
Verified
I makes it so nice, I carry in my purse and some in my car in case the person I am with didn’t have something to eat
11/18/2025
Sandra Elledge
Verified
The Chocolate Prime bar tastes great. It has none of the "medicine" taste or weird sweetness of other bars (e.g. the ones that use sugar alcohols). The texture is different from other bars. At first it is a little strange (similar to chewing a tough marshmallow), but after getting used to it, it makes it easy to eat and prevents it from sticking to the wrapper.
11/18/2025
Anonymous
Verified
Normally beef and chocolate don’t sound like a good combination, even if a chocoholic… but, this was delicious plus good nutrition.
10/18/2025
Anonymous
Verified
I love these protien bars! I get both the mixed berry and the chocolate flavors and they are great. I love how clean they are. I was looking for something that didn't have a ton of ingredients and was free of cellulose and gum prducts. These bars are not only clean, and free of these gut destorying ingedients, but they also contain ingredients that are healthy for your belly!
10/18/2025
Anonymous
Verified