The 5 Ingredients
That Make PRIMA Bars Prima
These clean, nutrient-dense ingredients are what set PRIMA Ancestral Protein Bars apart from every other bar on the shelf
If you’ve tried to eat healthy without giving up on convenience or flavor, you already know the struggle.
Most protein bars are loaded with fake sweeteners, ultra-processed ingredients, and inflammatory oils that don’t just fail to fuel your body, but actually harm it. They can leave you feeling bloated, unsatisfied, and unhappy.
That’s why we made PRIMA Ancestral Protein Bars.
PRIMA bars are built on five real-food ingredients your body loves — and your taste buds too! Each one serves a purpose, both in how it makes you feel and how good it makes the bar taste.
Here are the 5 ingredients that make PRIMA prima:
100% Grass-Fed Beef Tallow
Replaces: Industrial seed oils like canola, soybean, or sunflower
Why it matters: Supports fat-burning, hormone balance, and mitochondrial function
What it adds: A rich, creamy texture that melts in your mouth
Most bars use industrial seed oils to bind ingredients together. We use something better: beef tallow from 100% grass-fed, pasture-raised cattle. It’s packed with bioavailable fatty acids like stearic acid and conjugated linoleic acid (CLA) that nourish your body at the cellular level — helping support metabolic health, energy, and hormone balance.
Plus, it gives PRIMA bars their decadent, smooth texture — like biting into something indulgent, but actually good for you.
100% Grass-Fed Protein (Collagen + Whey)
Replaces: Cheap, factory-farmed protein blends
Why it matters: Delivers complete aminos for muscle, joints, skin, and satiety
What it adds: A soft, balanced chew with no chalky aftertaste
Our protein isn’t just clean — it’s ancestral. We combine collagen (great for joints, skin, and gut health) with whey from grass-fed cows (rich in essential amino acids and easy to digest). Together, they fuel recovery, support lean muscle, and help keep you full longer.
You get all the benefits of a protein bar — without any fake taste or weird texture.
Organic Raw Honey
Replaces: Refined sugar, sugar alcohols, and artificial sweeteners
Why it matters: A whole-food sweetener that provides minerals, enzymes, and antioxidants
What it adds: Subtle, natural sweetness with a caramel-kissed finish
Most bars that taste sweet rely on lab-made junk. We use something real. Organic raw honey is the only sweetener in PRIMA bars — and it’s there for a reason. Raw honey contains enzymes and trace nutrients that support digestion and immunity. It also gives each bite a gentle, balanced sweetness that doesn’t overwhelm your taste buds.
According to the FDA we still have to label it as “added sugar,” but make no mistake, this is sweetener the way nature intended.
According to the FDA we still have to label it as “added sugar,” but make no mistake, this is sweetener the way nature intended.
Organic Cacao Nibs
Replaces: Over-processed cocoa powder and artificial “chocolate” flavors
Why it matters: A whole-food sweetener that provides minerals, enzymes, and antioxidants
What it adds: Subtle, natural sweetness with a caramel-kissed finish
Cacao nibs are chocolate in its purest form — unprocessed, antioxidant-rich, and packed with natural flavor. They’re a source of magnesium, iron, and theobromine (a gentle stimulant that boosts energy and mood without the crash). Every bar contains real cacao nibs for deep chocolate flavor, satisfying crunch, and a subtle bitter balance that rounds out the sweetness.
Think less “candy bar,” and more “gourmet dark chocolate with benefits.”
Organic Coconut
Replaces: Cheap fillers and synthetic flavoring oils
Why it matters: Adds clean, natural fats and MCTs for sustained energy
What it adds: A creamy, nutty backdrop that ties every flavor together
Coconut is one of nature’s best sources of clean fuel. It’s rich in medium-chain triglycerides (MCTs) that are easily converted into energy — especially helpful for blood sugar stability and brain function. But we also love coconut for its taste. It brings a mellow sweetness and soft richness that pairs perfectly with cacao, vanilla, or coffee.
The result: a flavor that feels indulgent, but stays clean and balanced.
The result: a flavor that feels indulgent, but stays clean and balanced.
How Do PRIMA Bars Compare to Others?
Calories from Protein
16g protein. 230 calories. 27% calories from protein.
28g protein. 150 calories. 75% calories from protein
20g protein. 200 calories. 40% calories from protein.
10g protein. 220 calories. 18% calories from protein.
Fat source
100% Grass-Fed Beef Tallow
Modified Plant Fat (EPG), Coconut Oil (Not organic or grass fed)
Cocoa Butter, Peanut Butter (peanuts), Dry Whole Milk, Roasted Peanut Pieces (Not Organic)
Peanuts, Pumpkin Seeds, Avocado (Not Organic or Grass-fed)
100% Grass-Fed Collagen & Whey
Milk Protein Isolate, Collagen, Whey Protein Concentrate, Egg White (Not organic or grass fed)
Calcium Caseinate, Whey Protein Isolate, Whey Protein Concentrate, Bovine collagen hydrolysate, Soy protein isolate (Not organic)
Egg Whites, Peanuts
(Not Organic or Grass-fed)
Flavor source
Organic Cacao Nibs, Organic Cacao Powder, Organic Coconut, Organic Vanilla Extract, Sea Salt
Natural and Artificial Flavor
(Not organic)
Artificial and Natural Flavors (Not organic)
Natural Flavors
(Not Organic)
Sweetener
Organic Raw Honey
Maltitol, Allulose, Sucralose, Acesulfame Potassium (Not organic)
Maltitol, Xylitol, Sucralose, Glycerin
(Not Organic)
Honey, Coconut Sugar
(Not Organic)
How Do PRIMA Bars Compare to Others?
100% Grass-Fed Beef Tallow
Barebells
Calcium Caseinate, Whey Protein Isolate, Whey Protein Concentrate, Bovine collagen hydrolysate, Soy protein isolate (Not organic)
Egg Whites, Peanuts
(Not Organic or Grass-fed)
Organic Cacao Nibs, Organic Cacao Powder, Organic Coconut, Organic Vanilla Extract, Sea Salt
Artificial and Natural Flavors (Not organic)
Natural Flavors
(Not Organic)
Maltitol, Allulose, Sucralose, Acesulfame Potassium (Not organic)
Maltitol, Xylitol, Sucralose, Glycerin
(Not Organic)
Maltitol, Xylitol, Sucralose, Glycerin
(Not Organic)
Eat Like You Did Before
PRIMA isn’t just another protein bar. It’s a return to real food, real flavor, and real nourishment. Every ingredient was chosen to serve a purpose — and none of them are hiding behind fine print.
Place your order below now — so you can taste (and feel) the difference!
16g of grass-fed, animal-based protein in every bar.
Organic, pasture raised, and transparently sourced ingredients.
No seed oils, artificial sweeteners, or other toxic additives.
Select a flavor
Cacao
Mocha
Salted Caramel
Variety Pack
How many packs?
BIGGEST SAVINGS
8-Pack
56 Bars
$3.99
$3.39 per bar
SAVE 15%
BIGGER SAVINGS
4-Pack
28 Bars
$3.99
$3.59 per bar
SAVE 10%
BUNDLE & SAVE
2-Pack
14 Bars
$3.99
$3.79 per bar
SAVE 5%
FOR THE CURIOUS
1-Pack
7 Bars
$3.99 per bar
SAVE 5%
Frequency
Save 15% on every order and lock in your special pricing for the life of you subscription
Quantity
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