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20% off discount automatically applied to one-time purchases
16g of grass-fed, animal-based protein in every bar.
Organic, pasture raised, and transparently sourced ingredients.
No seed oils, artificial sweeteners, or other toxic additives.
How many packs?
BIGGEST SAVINGS
8-Pack
56 Bars
$3.99
$3.39 per bar
SAVE 15%
BIGGER SAVINGS
4-Pack
28 Bars
$3.99
$3.59 per bar
SAVE 10%
BUNDLE & SAVE
2-Pack
14 Bars
$3.99
$3.79 per bar
SAVE 5%
FOR THE CURIOUS
1-Pack
7 Bars
$3.99 per bar
SAVE 5%
Select a flavor
Cookie Dough
Cacao
Mocha
Salted Caramel
Variety Pack
Frequency
Save 15% on every order and lock in your special pricing for the life of you subscription
Quantity
This item is a recurring or deferred purchase. By continuing, I agree to the cancellation policy and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted.
Limited-Time Savings*:
Get 20% OFF PRIMA Ancestral Protein Bars
Made with 100% grass fed beef tallow, organic raw honey, collagen peptides, and other organic, nutrient-dense ingredients—and none of the junk
*Offer only valid for one-time purchases.
You’ve seen the bars that say they’re clean.
But when you checked the label you still saw inflammatory oils, refined sugars, “natural” flavors, and other junk.
In other words, “fake food.”
And if you’ve ever tried this “fake food,” you know it can create problems with your gut, hair, skin, and more.
And with so many imposter bars on the market claiming to be real, trying to find one that’s actually healthy can be incredibly hard and frustrating!
But thankfully your search is now over. Introducing…
PRIMA Ancestral Protein Bars
PRIMA is the first ancestral protein bar, and it’s made with nature’s most nutrient-dense ingredients —— 100% grass fed beef tallow, organic raw honey, collagen peptides, and other organic, health-supporting foods.
We've worked hard to source the highest quality, most nutrient-dense ingredients that our ancestors have been eating since the beginning of time.
And that means you'll never find an industrial seed oil, refined sugar, artificial additive, or “natural flavor” on our label.
In other words,
PRIMA Ancestral Protein Bars are real food.
Beef Tallow
Honey
Ingredients
Four Mouthwatering Flavors
Cookie Dough
Like sneaking a bite of your favorite cookie, but without the guilt.
Soft, doughy, and rich — a flavor and texture your tastebuds will crave. Powered by grass-fed protein, collagen, beef tallow, and organic raw honey.
16g protein from 100% grass-fed whey + collagen
Organic cacao nibs, vanilla bean, and raw honey
Cookie-dough nostalgia, real-food fuel
NO seed oils, preservatives, or refined sugars.
Three Mouthwatering Flavors
Cookie Dough
Like sneaking a bite of your favorite cookie, but without the guilt.
Soft, doughy, and rich — a flavor and texture your tastebuds will crave. Powered by grass-fed protein, collagen, beef tallow, and organic raw honey.
Organic cacao nibs, vanilla bean, and raw honey
Cookie-dough nostalgia, real-food fuel
Mocha
Like a creamy mocha latte you can eat.
Organic coffee + cacao give this bar a rich, mocha flavor. The raw honey makes it subtly sweet. And the 100% grass-fed beef tallow gives it an indulgently smooth texture.
Organic coffee, cacao, vanilla & raw honey
Sweet coconut nectar meets savory sea salt.
Soft and decadent, like a real caramel treat—but with the cleanest ingredient list you’ve ever seen.
16g protein from 100% grass-fed whey + collagen
Brownie meets superfood.
Rich, organic, nutrient-dense cacao combined with organic raw honey, vanilla & coconut.
If mother nature baked you a brownie, this is what it would taste like.
Can’t decide which one to try first? Try them all!
The Variety Pack gives you a mix of Mocha, Salted Caramel, and Cacao, and Cookie Dough—so you can enjoy all four flavors.
The Variety Pack gives you a mix of Mocha, Salted Caramel, and Cacao—so you can enjoy all three flavors.
100% Grass-Fed Beef Tallow
Organic Raw Honey
Simple, natural ingredients. Nothing fake or unhealthy.
What’s not:
But if you’re like us, it’s not just the product that matters. It’s also the company behind it.
So to make sure you’re doing business with a company you can trust and want to support, let us share a little about…
PRIMA
(adj. first, before)
As human beings, we thrive on REAL food.
It sounds simple, but the food industry has lost its connection to nature, leaving us with snack options filled with inflammatory seed oils, refined sugars, incomplete plant protein, and not-so-"natural" flavors.
So we created PRIMA to return to our roots.
We believe in movement, grounding, community, and, most importantly, eating the nutrient-dense, bioavailable foods our ancestors evolved to eat.
In other words, we just want to get you back to real food – it’s that simple.
And in case you’re still wondering if PRIMA bars are for you, let’s take a look at…
You know they’re for people like you who care about what they put in their bodies.
You know they taste great.
You know they support your health.
And you know they’re great to enjoy while traveling, after the gym, or anytime as a delicious, nutritious snack.
Which means the only thing left to ask is…
Order below to get a full 20% OFF. Your discount code is already applied.
This is the best deal we’ve ever offered, even better than our subscription price —— and it’s only available here on this page.
It’s not on our website. It’s not in stores. It’s not on Amazon.
It’s only here.
And once the timer runs out, the deal disappears——and there’s no guarantee it’ll ever come back.
Why are we offering such a generous discount?
Simple: we know once you try PRIMA Ancestral Protein Bars for yourself and see how great they taste, you’ll come back for more.
So if you’re ready to indulge in a delicious protein bar that’s made with real, organic, nutrient-dense ingredients that are actually good for you…
Then join us in the fight against fake food by placing your order below.
From our whole team to you, welcome to PRIMA!
See & Hear from PRIMA Lovers
Excellent!
These are excellent and very clean ingredients. The definitely keep you full for a while and are a great mid-morning or afternoon snack in between meals and on the go. Highly recommend!
Cameron T.
Verified Purchase
Are the animal products pasture raised as well as 100% grass fed?
Yes. All of our protein and tallow is 100% grass fed and pasture raised.
Isn’t saturated fat bad for your health & heart?
No, but seed oils are! Decades ago, the sugar industry paid off scientists to blame fat, not sugar, for heart disease, which is subconsciously what led you to this concern. This shaped the way we as a country have been eating for the last 60 years, hence the dreadful American diet. Since then, we’ve smartened up. Most recent research has proven that saturated fat has no effect on the risk of heart disease. In fact, it strengthens our cell membranes, improves mitochondrial function, and aids in insulin sensitivity. Polyunsaturated fats however (seed oils), disrupt these bodily functions and wreak havoc on your metabolic health. You’ll never find those in our bars. Our source of fat comes from pasture raised, 100% grass fed beef tallow and organic coconut.
Why whey protein? Isn’t dairy bad for you?
We all know the unfortunate truth about factory dairy farming, which is why we meticulously source our whey protein. The cattle are pasture raised, 100% grass fed, and free from hormones, GMOs and antibiotics. At PRIMA, we believe in animal based, ancestral nutrition, which wouldn’t be complete without a bit of grass fed dairy. Whey protein is the most bioavailable and complete protein, containing all 9 essential amino acids, omega 3s & CLAs. It is easily absorbed and digested by most humans.
Are your bars sweet or savory?
Sweet! Although we personally love a good grass fed ribeye cooked in tallow, we don’t want our protein bars to taste like one. What makes our bars so special is that they offer the nutrition and protein content of animal based food, in the form of a convenient, on the go snack that tastes like a decadent dessert. Unlike most sweets, PRIMA Bars will leave you feeling satisfied and energized.
Why is PRIMA not certified organic or non GMO?
Have you ever asked your favorite vendor at your local farmers market why they aren’t certified? If you have, they probably told you that although they use organic & non GMO farming practices, getting certified is a b*tch. Same goes for us, but we promise, it’s important to us, and we’re working on it. For the time being we want you to know that we take pride in that every one of our ingredients is of the highest quality. The foods that make up our bar are organic, 100% grass fed, pasture raised, and always free from hormones, antibiotics & GMO’s.
How do PRIMA bars react to cold or heat?
In the cold, they firm up quite a bit. In extreme heat, the tallow and coconut can melt a bit causing the bar to loose its shape. For the best experience and taste, we recommend waiting to eat until they settle back to room temp.
Why is there added sugar in your bars?
Our bars are sweetened with organic raw honey. Although our honey is 100% natural & in it's whole food form, it needs to be listed as an “added sugar” according to the FDA as of 2021. You will never find refined sugar in our products.
Are your bars gluten free?
Yes, all of our products are gluten free.
Are your bars pregnancy safe?
Yes, our products are safe for pregnant and nursing mothers. In fact we highly recommend them as daily protein needs rise when a woman becomes pregnant or is nursing. The nutrient dense protein + fat combo will satiate the extra hunger that comes with pregnancy and breastfeeding, as well as stabilize blood sugar for balanced healthy hormones. One of our founders was pregnant when PRIMA was born and made sure to make women’s hormone health a priority when choosing ingredients.
Is the collagen hydrolyzed?
Yes. To optimize absorption, we made sure our grass fed collagen is hydrolyzed.
Is the coffee mold free?
Yes. We take our coffee very seriously. The coffee we use is third party tested and mold free.
What is the shelf life?
Our bars are shelf stable up to 12 months.