The road is real, so should be your food

Watch the story of Prima, with founder Dave

Powering big adventures and anytime energy


Recent Posts


New Packaging is Here!

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We’re excited to be shipping our real food energy bars in their fancy new packaging. Maybe you have seen them popping up in your local shops, or the odd Instagram post from an excited…

ride78 2

Vancouver Indoor Cycling Roundup

| Blog | One Comment

Here in Vancouver, we enjoyed a beautiful, dry, and extended summer that seemed to last all the way into the first week of October. This week we were finally reminded…


We’re Hiring!

| Blog | One Comment

- – Update: Thanks very much to everyone who has applied. The position has been filled. Prima is hiring for a part time production position. This would be ideal for…


Subscription Service is Live

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After many requests from friends and customers, our subscription service is live! Too often, I was hearing “Oh, I keep meaning to order bars from you, I’ve been out of…

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Featured Products

Salted Chocolate + Peanut Butter
Ginger + Pistachio
Chai Spice
Cherry + Coconut