August 08, 2016

Introducing Espresso + Almond Bars

This month we’re pleased to launch the fifth flavour in our Real Food Energy Bar line up; Espresso + Almond. As always we’re sticking to our principles and putting only the very best in our newest bars.

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June 21, 2016

Quality Comes in Small Batches

Prima small batch Prima is built upon the idea that taste, quality, and nutrition are inseparable from ingredients sourcing and careful production. We started out making Prima Bars one case at a time, and although our batch size has grown, our focus on quality has never been greater. View full article →
May 09, 2016

Introducing Apricot + Cinnamon Bars

We’re very pleased to introduce Apricot + Cinnamon as the newest flavour in our line of Real Food Energy Bars. We sourced beautiful organic dried apricots and paired them simply with ground cinnamon. Unsulfured, plump and with a true apricot flavour, the organic fruit we use is completely unique compared to the common bright orange, preservative-treated dried apricots. View full article →
April 07, 2016

Where to find Prima Granola


You asked, we listened. As our granola fan club continues to grow so does our network of retail partners and we have put together a list of where to find our newest product - gluten-free granola. Enjoy!

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March 11, 2016

Ingredient Highlight: QUINOA

Over the past 5 years or so quinoa has made a grand entrance into the food and nutrition scene. As a nutritionist, I’m not entirely sure how this superfood became the headline on every health magazine and food article, but I am happy it has!

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March 08, 2016

Gluten-Free Blueberry Vanilla Buckwheat Pancakes

Pancakes are quite possibly one the easiest foods to prepare for the weekend's planned activities. They can be so versatile, you can pack them with nutrients and they also make excellent burritos.


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February 23, 2016

Ingredient Highlight: Dates

It’s important to know what’s in your food, right? We think so! Which is why we chose dates as our first product highlight for this blog series that highlights the specific real food ingredients we use in our products. So, why do we use dates as our source of sweetness instead of a processed sweetener like brown rice syrup?

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January 19, 2016

January Beet Smoothie

We all do our best to eat well all year round, but if there's ever a month when you feel like eating extra fruit and veg, it's usually January. This powerful beet smoothie is quick to prep, quick to digest and offers your body valuable nutrients that are quick to absorb. Enjoy it with your breakfast alongside some Prima granola, yogurt, and coffee.

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January 19, 2016

Welcome to the new

We are pleased to share with you our new website, created to reflect the same quality and simplicity of our handcrafted food products. As athletes, we strive for incremental and continuous improvement, directed by coaches and achieved by putting in work every day. As a company, our direction comes from you, our valued customers.

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